


Mullet_Power wrote:Personally I think that Ryan Higgins is being a little naive thinking that Comics are even a little "internet proof". I mean just have a look at the Manga industry, a lot of manga readers read all there Manga online and the industry is hurting in North America because of it. Sure that has a lot to do with the fact that for most Manga the printed version is way behind what is available on the internet. But shows that the comic format is not "internet proof" at all.
Further most (not all, but most) Manga is deep in the number-of-volumes per series. “Naruto" now has more than thirty-eight volumes in print, with many more to come. A bottom-line oriented look at what to stock and what not is going to say “Well, ‘Naruto’ sells very well, but to stock it all takes something like seven linear feet – maybe we don’t need to stock this thing which is somewhat similar to ‘Naruto,’ and also takes another four feet to display." “Western" comics tend to be more self-contained, and, even in multi-volume series, take up less rack space due to thinner volumes.
I also think it may be possible that manga has begun to hit some of the audience truths that Western comics have known for a long time. Historically, for the periodical comic, it was generally understood that the younger portions of the audience were only onboard for, say, four to six years – they started reading comics at age eight, they continued until twelve or thirteen, then they discovered girls or sports or cars or drugs, or whatever, and they stopped reading comics altogether at that point. The modern Direct Market allowed the production of work that appealed thematically to adults, and brought people back to the form once they became of college age, keeping them as customers for another twenty years or more. What I suspect is possible is that some of the longest term readers of modern manga production may now be starting to “age out" of material aimed at younger readers, but have not made the jump (or found the properties that engage them) as older readers.







darfox8 wrote:*wall of text*

Master Higgins wrote:I'm sorry, I should have stated "western comics", as opposed to manga.
The average comic buyer is late 20s-40s with disposable income, same with manga. The problem is most western comics are aimed at adults, and manga, at least in the US, is seen as a kids thing to a large portion of the comic reading audience. It's a viewpoint I disagree with, but you can't argue facts that manga audience skewers a lot younger than western comics.
Check out Brian Hibbs' excellent Bookscan 2008 report here: http://www.comicbookresources.com/?page ... e&id=20119
There's one great line worth mentioning about the decline in sales of manga.Further most (not all, but most) Manga is deep in the number-of-volumes per series. “Naruto" now has more than thirty-eight volumes in print, with many more to come. A bottom-line oriented look at what to stock and what not is going to say “Well, ‘Naruto’ sells very well, but to stock it all takes something like seven linear feet – maybe we don’t need to stock this thing which is somewhat similar to ‘Naruto,’ and also takes another four feet to display." “Western" comics tend to be more self-contained, and, even in multi-volume series, take up less rack space due to thinner volumes.
I also think it may be possible that manga has begun to hit some of the audience truths that Western comics have known for a long time. Historically, for the periodical comic, it was generally understood that the younger portions of the audience were only onboard for, say, four to six years – they started reading comics at age eight, they continued until twelve or thirteen, then they discovered girls or sports or cars or drugs, or whatever, and they stopped reading comics altogether at that point. The modern Direct Market allowed the production of work that appealed thematically to adults, and brought people back to the form once they became of college age, keeping them as customers for another twenty years or more. What I suspect is possible is that some of the longest term readers of modern manga production may now be starting to “age out" of material aimed at younger readers, but have not made the jump (or found the properties that engage them) as older readers.
Master Higgins wrote:I think you're likely to find a lot of kids downloading manga online from fansubs because 1. It's free and 2. Like you said, way ahead of the printed material. That's not a problem in the US for western comics. Your first time getting a comic is Wednesday on the rack at your LCS. Timeliness always beats out price.
Another reason I think manga is suffering over comics is because of the art style. Manga, in the collected form, is printed small. It's been reported over the last few weeks that a lot of manga is being read on cell phones in Japan. I've read a few comics on my iPhone, and do not find it at all comparable to reading the printed book. This is less of a problem with manga, due to the art style. I love manga art, but in a lot of them, there is a lot less dialogue and a lot less going on in a given panel than their western counterparts.
If a truly awesome comic reader app comes out (looks like Longbox might be close), there will be people that download comics as opposed to buy them in stores, but I do not foresee a major shift like music. I still see a lot of resistance to watching tv shows on the computer, legal and free from the websites. Most people I know would rather watch them on their tv. But I've got 20 years on the kids that have always had major internet access in their life.
Are novels and comics going to be downloadable and read on cell phones/computers? Yes. Will it be as wide-spread at music? I don't believe so.

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