I can't believe I'm agreeing (in a way) with Bryce, but Higgins and Brock are completely off-base with their view of the Marvel-Fox situation. It's not about licensing agreements or direct effect or whatever; it's all about Q rating. Marvel wants their movie rights back, plain and simple. Fox (and Sony, for that matter) retains those movie rights as long as they keep producing movies on them. If they don't have projects in active development for a period of time (10 years for some IP's), those rights automatically revert back to Marvel (that's how they got Davedevil, Elektra, etc. back). What Marvel is thinking is if no one cares about a character, they'll stop making movies about said character. And right or wrong, Marvel sees their comics as free advertising for properties whose movie rights they don't own. Why devalue mutants and force Inhumans to the foreground? Because they don't own the rights to use the word "mutant" outside of the comics. Why drop the Fantastic Four? So no one goes to see a Fantastic Four movie and it bombs (which happened, of course, but that had very little to do with Marvel's strategy and everything to do with Fox making a piece of shit movie), and then they never make another one (which, after the latest one, I really hope happens). It's completely indirect and passive aggressive, and actually kind of petty. But it's all connected in Marvel's mind- no comics leads to no public awareness leads to no movies leads to getting the movie rights back. If Marvel had a successful Fantastic Four book, you know Fox would churn out another Fantastic Four movie, and that would restart the rights-ownership clock again. Marvel doesn't want that, so they won't tempt fate by even having a Fantastic Four comic. Is it cutting off the nose to spite the face? Probably. Just don't act like rights ownership plays no part in their decision making process.
"The only true currency in this bankrupt world is what you share with someone else when you're uncool." - Almost Famous